For example Teens clearly prefer the cherry flavour over all others is written in the active voice. Raw data Sales of electric components manufactured by Ricks company depend on sales of new cars. No; this is a waste of time since straight rebuys are straightforward and easy to handle. A) product alliance B) logistics alliance C) pricing collaboration D) network alliance E) promotional alliance Page: 51, Abbot Laboratories warehouses and delivers 3M's medical and surgical products to hospitals across the United States. Should an office supplies sales rep stay in close touch with his/her current customers, and why or why not? Population shifts are causing a decline in the percentage of people in the middle class. Page: 34-35, Competitors in a given industry can be identified by the similarities in their core competencies. Suppose your product is tutoring other students in a subject you're a whiz at. The size and the profit potential of the segment must be large enough to economically justify separate marketing activities for that segment. Thus, it is moving away from the production of film roll cameras. Cultural nuances, subcultures, and consumers different views of their roles in different countries can make __________ complicated. When Leanne gave her presentation to the BigDeal discount buying center team, she treated each members question seriously and gave equal time to addressing each. Maslows Hierarchy of Needs is an interesting concept for psychology, but it has little relevance for marketing. C) Standard Oil: We sell gasoline. Apple has nurtured this __________ component of their customers attitudes. A) concentric strategy B) conglomerate strategy C) horizontal strategy D) intensive growth strategy E) integrative strategy Page: 45, Which of the following terms can be defined as "the shared experiences, stories, beliefs, and norms that characterize an organization"? Potential Answers: Any of the following; the degree of perceived risk associated with the product or service being considered. The vast majority of products and services are likely to satisfy, According to the consumer decision process, after consumers recognize the need for a product, they then engage in. Will get you invited back to do more work. Which of these trade agreements represents the highest level of integration among participating nations? is only useful in companies with over $1 million in annual sales. Jordana is trying to reduce her customers __________ risk. A) profitability B) target market feasibility C) opportunity D) continuous improvement E) quality products Page: 38, Mission statements are at their best when they reflect a ________. Short answer option: Why is it important that attention be paid to how a marketing report looks? Roberta works out at a health club, goes to yoga classes and reads magazines about womens health in order to satisfy her inner desires. Then the marketer develops integrated marketing plans that will the intended value to target customers. d. Whether they are looking for the topline story or need to know details This is a CLOSED book exam. c. f) None of the above (all are recommended) Consumers involved in habitual decision making engage in little conscious decision making. Option 4 : Understanding customer needs and requirements, Copyright 2014-2022 Testbook Edu Solutions Pvt. 5 step process of the marketing framework wherein value is created for customers and marketers capture value from customers in return. aims to promote government regulation of research activities. Laura has a nearly new economy car, but she wants a Ford Mustang because she thinks it would be exciting to own one. The resulting segments must be substantial to generate required returns. The Incorrect option isTechnology Oriented Segmentation. D. Segment Profitability and Segment Positioning------>. A) overall cost leadership B) focus C) differentiation D) diversification E) promotional Page: 51, Unlike its competitors in the online air travel industry, Travelocity provides its customers with a greater variety of services such as cruise reservations, package tours, hotel bookings, and car rentals. Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska. Selecting customers to serve -defining the target market, Deciding how to serve customers in the best way choosing a value proposition. In this situation, Walmart buyers are engaged in a(n) __________ situation. is not Yes; the sales rep might learn about a new opportunity in the need recognition stage. To make it more likely that his customers are satisfied, Darrell could do any of the following EXCEPT. Use white space to lighten the look of each page Entering into a global franchise agreement exposes a company to higher risk than if the company had entered into direct investment in the country. The growth rate of the world population will remain relatively constant in the future. Helps readers understand who is represented in the study. When she went to work in another part of the country, she was surprised by how few people had similar values and beliefs. It is likely what the most senior decision makers in the client organization will see. Robertico has a(n) __________ buying center culture. have conducted a thorough internal search for information. Domestic firms developing a global entry strategy might consider franchising; however, the disadvantages need to be considered. Alternative evaluation often occurs while the consumer is engaged which step of the consumer purchase process. This increases long-term customer equity for the firm. The segment has to be accessible and servable for the organization. Governments can create subsidies, taxing the public and giving the money to an industry, or tariffs, adding taxes to foreign products to lift prices and make domestic products more appealing. A buying center whose members reach a decision based on a collective agreement is known as an autocratic buying center. Small companies use them to attract more attention to their purchasing needs. effectively evaluating the resulting market segment. serve as a marker to remind everyone where we are in the presentation flow. If the intensity of competition is destructive (destroying value for all players) then you want to avoid this strategy. The buying decision is likely to be most complex and take longest to complete in a(n) __________ B2B buying situation. Yes; straight rebuys require a lot of the sales reps assistance. Page: 33, Marketing goods that are currently in short supply would require significant marketing talent. Producers value goods and services in terms of cost and competitive prices. A) organizational dynamics B) a business mission C) an ethical/value statement D) customer relationships E) corporate culture Page: 45, When it was first launched, Google's paid search platform represented a new strategy for revenue generation on the Internet. When a business buyer decides to change specifications such as quality or options associated with products purchased in the past, the buyer is engaged in a(n) __________ situation. call for different marketing and selling strategies. Page: 43, "What will we do if it happens?" External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk. Alex decides to make a donation to the Autism Research Institute. The main purpose of an analyst is to gather and collect relevant information for analyzing them and taking accurate decisions. a) Use the headline to summarize what the reader needs to know Arrange the following steps of market feasibility study in the sequential order: (A) Based on the cost and anticipated sales revenue, calculating the break-even price and the sales volume. After looking at several houses, they have developed a list of features that are important to them and that are different among the homes they have visited. Sets the scene for the analysis. Essential job duties include creating surveys, determining consumer preferences, evaluating feedback, generating reports, detecting profitable markets, and proposing solutions to increase profit. A storage area for information that might be useful in the future (e.g. consumers may view their roles differently in different countries. A) They can be independently developed without worrying about other functional areas. (1) Primary Industry: Arrange the following steps of marketing process in proper sequence, (A) Construct an integrated marketing programme that delivers superior value, (B) Capture value from customers to create profits and customer equity, (C) Understand the market place and customer needs and wants, (D) Engage customers. The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center. Distribution Research 4 Promotion Research C. 1. A) industry sphere B) vertical sphere C) product/application sphere D) competence sphere E) market segment sphere Page: 39, Gerber primarily serves the baby food market. Page: 34, The customer relationship management process involves all the activities related to receiving and approving orders, shipping the goods on time, and collecting payment. A) abandoning current product lines B) changing the corporate vision C) repositioning the company's brand identity D) redoing the corporate logo E) realigning core competencies Page: 36, Of the four organizational levels, the corporate level is likely to take which of the following decisions? //
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