Applies practical skills relative to theories about collaboration and cultural production and engagement with and analyses of online cultures. As consumers of these images, and especially as communication scholars, we need to think critically about these visual materials and how they shape our perceptions of ourselves and the world around us. Focuses on the entire sales effort. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Topics covered include blasphemy, commercial speech, copyright, defamation, fighting words, free press/fair trial, hate speech, heresy, incitement, obscenity, political speech, pornography, prior restraint, public forums, special settings (such as schools, prisons, and the military), symbolic speech, threats, and time-place-manner restrictions. Topics include how to identify target markets, how to leverage data and analyses to enhance the development of a marketing strategy, and how to develop knowledge of various techniques for uncovering customer needs/wants. (4 Hours). Covers the major theories about the role of communication in U.S. politics, public opinion, and public policy. One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. Opens New Window Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . Presents a variety of methods for interview preparation. Presents a theoretical and practical examination of the ways in which communication is gendered in a variety of contexts. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Communication, Technology, and Society. Trademarks & Licensing Samantha Harasen srbaker@uw.edu 206-543-0773. Television Field Production. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Applies communication theory and practice to a wide range of documents, artifacts, museums, and landmarks. Offers analytic insight on methods people use to communicate different types of social action through body language. Communication and Sexualities. Offers a broad overview of the psychological, social, and communication processes involved in risk perception to better understand how communication influences the way we think about and respond to risk. Marketing & Communications Resources. 2022-2023 Northeastern University (4 Hours). (4 Hours). (4 Hours). Emphasis is on practical development of skills and evaluation of talent and potential. Reviews contemporary issues and concerns. Her prior work in diversity, equity and . A., Koen Pauwels, O'Connor, P.Journal of Marketing2018, Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-sellingKocas, C., Koen Pauwels, Bohlmann, J. D.Journal of Interactive Marketing2018, Marketing Survey Research Best Practices: Evidence and Recommendations from a Review of JAMS ArticlesHulland, J., Baumgartner, H., Keith SmithJournal of the Academy of Marketing Science2018, Delegating Decisions: Recruiting Others to Make Difficult ChoicesMary Steffel, Williams, E. F.Journal of Consumer Research2018, The Changing Bases of Mutual Trust Formation in Inter-Organizational Relationships: A Dyadic Study of University-Industry Research CollaborationsHemmert, M., Bstieler, L., Gloria BarczakJournal of Business Research2017, Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart ProductsVerhoef, P.C., Stephen, A.T., Kannan, P.K., Luo, X., Abhishek, V., Andrews, M., Yakov Bart, Datta, H., Fong, N.M., Hoffman, D.L., Hu, M., Novak, T., Rand, W., Zhang, Y.Journal of Interactive Marketing2017, Customer Engagement in a Big Data WorldAksoy, L., Kunz, W., Yakov Bart, Heinonen, K., Kabaday, S., Villarroel Ordenes, F., Sigala, M., Theodoulidis, B., Diaz, D.Journal of Services Marketing2017, Service Encounters, Experiences and the Customer Journey: Defining the Field and a Call to Expand beyond the Core Service EncounterPaul W. Fombelle, Voorhees, C., Gregoire, Y., Gustafsson, A., Bone, S., Sousa, R.Journal of Business Research2017, Branding Strategies for High Technology Products: The Effects of Consumer and Product InnovativenessTroung, Y., Klink, R., Amir Grinstein, Simmons, G., Palmer, M.Journal of Business Research2017, Physical Activity Counseling in Primary Care: Insights from Public Health & Behavioral EconomicsShuval, K., Leonard, T., Drope, J., Katz, D. L., Patel, A. V., Maitin-Shepard, M., Amir, O., Amir GrinsteinCA: A Cancer Journal for Clinicians2017, A marketing perspective on business modelsGatignon, H., Lecocq, X., Koen Pauwels, Sorescu, A.AMS Review2017, Combining big data and lean startup methods for business model evolutionSeggie, S. H. , Soyer, E., Koen PauwelsAMS Review2017, Spillover Effects In Seeded Word-Of-Mouth Marketing CampaignsChae, I., Stephen, A. T., Yakov Bart, Yao, D.Marketing Science2016, Mobile Advertising: A Framework and Research AgendaGrewal, D., Yakov Bart, Spann, M., Zubcsek, P. P.Journal of Interactive Marketing2016, Responding to the 98%: face-enhancing strategies for dealing with rejected customer ideasPaul W. Fombelle, Bone, S. A., Lemon, K. N.Journal of Academy of Marketing Science2016, Defining service innovation, a review synthesisSnyder, H., Witell, L., Gustafsson, A., Paul W. Fombelle, Kristensson, P.Journal of Business Research2016, Identifying Categories of Service Innovation: A Review and Synthesis of the LiteratureWitell, L., Snyder, H., Gustafsson, A., Paul W. Fombelle, Kristenssson, P. Journal of Business Research2016, Mere Measurement Plus: How Solicitation of Open-Ended Positive Feedback Influences Customer Purchase BehaviorBone, S. A., Lemon, K. N., Voohrees, C., Liljenquist, K. N., Paul W. Fombelle, Detienne, K. B., Money, R. B.Journal of Marketing Research2016, Shopping under the influence of curiosity: How retailers use mystery to drive purchase motivationHill, K. M., Paul W. Fombelle, Sirianni, N.Journal of Business Research2016, Spare the Rod and Spoil the Child? In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Introduces the process of planning, preparing, producing, and evaluating studio productions. Attribute(s): NUpath Interpreting Culture, COMM1225. (4 Hours), COMM6501. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. This position is. What do you think? Finally, introduces and analyzes the role of prosocial marketing, how marketing can influence peoples behavior for advancing a socially desirable change. Emergency Information Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. COMM2301. Family Communication. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. COMM3320. | Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . (3 Hours). Covers why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Persuasion and Rhetoric. Graduate Research Practicum in Marketing. Continues to discuss informal logic and modern argumentation theory, including argumentative reconstruction, argument structures, argument schemes and critical questions, as well as informal fallacies. Bachelor's degree in Marketing, Communications, Business, or related field. Brand Marketing & Strategy Nicole Dierks morryn@uw.edu 206-685-0284. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. 2022-2023 Northeastern University The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . (4 Hours). Focuses on the fundamental role that communication plays in family life. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Lead Faculty. COMM3530. MKTG6287. (3 Hours). New Product Development. Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Marketing Management. Includes interactive lectures, learn-by-doing exercises, role-playing, guest speakers, and training sessions. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. (4 Hours). We empower individuals to become socially responsible global citizens by creating and sustaining a culture of learning and discovery. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. The Northeastern University Marketing Association (NUMA) is a dedicated student group that wants to satisfy the interest of those students who wish to incorporate marketing into their lives and future careers. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Marketing Research. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. The chart below is just one example of a four year plan at CAMD. Contact. Offers advanced training in video production techniques, emphasizing remote location shooting. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Focuses on the marketing research process and the analysis of data using software applications. JOB SUMMARY: The Assistant Director of Communications provides guidance and support for internal and external communications, aligning the communications strategy with the university's vision. 'Theory' is used in the holistic sense as the interested observation and careful scrutiny of an object. Memory has become a central concept for analyzing problems of historical representation and identities. Focuses on communication within the context of close relationships. 617.373.5445 [email protected] Thomas Michael. Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. COMM3615. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. 617.373.3386. Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. Free Speech in Cyberspace. . Studies the opportunities and challenges associated with the increasing globalization of Indian and Asian markets. Emergency Information | Health Communication Campaigns. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Addresses the interdependent links between sports and communication. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Offers students an opportunity to develop and implement a concept test. Offers students an opportunity to learn about the communication studies major and to explore the different areas of emphasis offered by the department. Consumer Behavior. Bouv Marketing and Communications Web Request. The number of full-time new students at Northeastern last fall jumped to 516, and the university plans to expand the curriculum, with a nursing major and a doctorate program under development. Consumer Behavior. Environmental Issues, Communication, and the Media. Does not count as credit for business majors. Integrates into this analysis how different institutions and interpersonal situations affect our understanding of gender roles. Explores key sites and aspects of Nazi propaganda and the rhetorical techniques they employed. Focuses on how communication shapes perceptions and positions of social identity categories and how individuals and groups resist and transform identity and promote inclusion through communication. Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. An entry-level professional with design training relevant to both print and electronic formats, the Design Associate works for the Associate Director of Design as part of a team to create brochures, proposals, event invitations . Youth and Communication Technology. COMM1231. (4 Hours). Forms 2020-2021 Faculty Accomplishments CSSH Weekly News Submissions Faculty Profile Updates Faculty Research News. Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. Boston, MA. Emphasizes using market information to choose and manage the companys relationships with customers and competitors in a complex, changing environment, as well as the practical concerns of implementing and evaluating marketing strategy. The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Offers an Advanced Writing in the Disciplines (AWD) course. Marketing Analytics. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. Digital Marketing. ; Demolition of interior partitions throughout creating open floor plan with reception area, large collaborative work and meeting spaces and private offices and conference rooms. Attribution and Dynamics in Online AdvertisingKireyev, P., Koen Pauwels, Gupta, S.International Journal of Research in Marketing2016, Community Participation and Consumer to Consumer Helping: Does Participation in Third-Party Hosted Communities Reduce the Likelihood to Help?Thompson, S. A., Kim, M., Keith M. SmithJournal of Marketing Research2016, Passing the Buck: Delegating Choices to Others to Avoid Responsibility and BlameMary Steffel, Williams, E. F., Perrmann-Graham, J.Organizational Behavior and Human Decision Processes2016, Ethically Deployed Defaults: Transparency and Consumer Protection Via Disclosure and Preference ArticulationMary L. Steffel, Williams, E. F., Pogacar, R.Journal of Marketing Research2016, Big Data and consumer behavior: imminent opportunitiesHofacker, C. F., Malthouse, E. C., Fareena SultanJournal of Consumer Marketing2016, Social Media Marketing: Principles and Strategies (2nd ed. Family relationships are some of the most important and influential relationships in which people are involved.