To accompany the review, this 170-entry, 63,000-word annotated bibliography has been produced. This should be considered in marketing and event management. A number of writers endobj Using a combination of Social Network Analysis and text analysis (qualitative and quantitative), this article examines eWOM at a tourism destination (Bournemouth) when a festival (Bournemouth Air Show 2013) is staged. Background Though the world of outdoor festivals offers the opportunity of enjoyable recreational activity, it hides a potential for environmental damage that is concerning. Potentials for tourism, festivals and cultural events in times of crisis. 5 . Changing audience behaviour: festival goers and throwaway tents. Findings indicate that key users are usually already prominent individuals and that festivals act as both a direct generator as well as an online animator of eWOM. Litter,Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, 'Connecting Places', 6-9 May, Corfu, Manchester: IPM, ISBN: 978-1-9998459-5-7, pp. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Finally, network size, span and scope may be useful indicators when comparing eWOM networks. This paper aims to establish whether social considerations are valued within the UK music festivals. Future of Meetings MPI November 1, 2012 A recent development in the global events industry is the attention for sustainability and the adoption of green practices and facilities by festivals. A number of writers (Cierjacks et al, 2012; Shirley et al, 2001) have pointed to the wide ranging adverse A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAKAAAAB4CAYAAAB1ovlvAAAAAXNSR0IArs4c6QAAAnpJREFUeF7t17Fpw1AARdFv7WJN4EVcawrPJZeeR3u4kiGQkCYJaXxBHLUSPHT/AaHTvu . By clicking accept or continuing to use the site, you agree to the terms outlined in our. (Lyck, L.,Long, Ph., Grige, A.X. The purpose of this paper is to examine a social marketing initiative pursued by the privately owned Swedish music festival Way Out West during 2012-2014. A qualitative methodology based on in-depth. journal-article; Similar works. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/StructParents 0>> Henderson S, Musgrave J. The purpose of this paper is to explore festivalgoer/camper perceptions of and responses to the non-urban festival service environment (blended festivalscape). A field experiment in which normative messages were used to promote household energy conservation, offering an explanation for the mixed success of persuasive appeals based on social norms and suggesting how such appeals should be properly crafted. This papers aim is to. The focus of this paper was about understanding the nature of the inhibitions and motivators for engagement through collective self-efficacy and MOA (motivation-opportunity-ability) theories. Also, similar drivers were identified in the cases under study and two barriers could be added to the results of the research of Mair & Laing (2012). Catahan, N.(2019) Place Ecology of a Botanic Garden,Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, 'Connecting Places', 6-9 May, Corfu. Don't hold sex over his head if he doesn't meet all of your wants. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. The purpose of this paper is to focus on interpreting audiences perceptions on a rock festival brand image to find out the factors that influence the brand image of the festival and how organisers could contribute to it. 247-262 . (2014), "Changing audience behaviour: festival goers and throwaway tents", International Journal of Event and Festival Management, Vol. Celebrate to prosper. Table of Contents 1.0 Introduction 4 2.0 Running a sustainable events business 4 . The "communification" concept is used to denote the simultaneous building of community while communicating business-related issues to strengthen and build relationships with customers over time, with exclusivity and co-creation of experiences as important components. Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. Findings - The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise . <> A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's . You can download the paper by clicking the button above. The study examined two differing approaches to product design for environmentally linked apparel: A message visible on the outside of the garment vs. an environmental certification inside the garment. Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015, The New Brighteners Versus (#@%&*!) It lies along the Oder River at its confluence with the Oawa, lza, Bystrzyca, and Widawa rivers. ( b) How audience behaviour is determined In commercial marketing, consumer behaviour tends to focus on purchasing behaviour; defined by Kotler et al. The findings suggest that sustainability is on the agenda in the Dutch music festival sector, but detect only little activity up until now. Studies have shown that there are: (1) verbal and non-verbal tools used to generate audience responses; (2) distinguishing features of turn-taking behaviour between speaker and audience Ed.) Crossref Provided original full text link. 247-262. https://doi.org/10.1108/IJEFM-11-2013-0031, Copyright 2014, Emerald Group Publishing Limited. A speaker greets an audience by saying "Good evening everyone" or "Good evening, are you all well?" The audience typically reacts with a verbal response to the greeting, such as "Good evening" or "Yes, we are fine". Whether you are married, or dating, you have an obligation to your man. Changing Audience Behaviour: Festival Goers and Throwaway Tents International Journal Events and Festivals Management 2014 . Methodology A case study featuring 21 semi-structured interviews with stakeholders delivering 7 music, Purpose Changing audience behaviour: Festival goers and throwaway tents. The festival provides a place for people, Academia.edu no longer supports Internet Explorer. Vol 5 (3) . This site is powered by Eprints3 The present analysis will employ a close description of this rhythms phases, and how transitions between them are interactively negotiated. Written in an, Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. Enter the email address you signed up with and we'll email you a reset link. pp. CBS Copenhagen Business School Publications, Denmark, Collaboration and Co-Creation Opportunities in Tourism: Proceedings of the International Tourism Studies Association Conference (ITSA 2018), The Finnish Cultural Events: Characteristics, touristic significance and international potential, An examination of festival attendees' behavior using SEM, Annotated bibliography for The Impact of (Music) Festivals project, Arts and Humanities Research Council Connected Communities programme, (Re)Constructing Music Festival Places (PhD Thesis), Strategic Plan for the Music and Entertainment Industries of Trinidad and Tobago, Rihova, I., Buhalis, D., Gouthro, M., Moital, M., 2018 Customer-to-customer co-creation practices in tourism: lessons from Customer-Dominant logic, Tourism Management, Vol. Results indicate that both product designs significantly increased willingness to pay for the t-shirt as described. Design/methodology/approach: Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. After this, the drivers of, and barriers to, the greening of festivals are explored in four varying cases. @D }RVa|m OciP`rMGy&&FjYM[!BsG?x~&W#?N8QoG8g{y]4vr]0Ni2:_A-~y K:XTiwqDU & %PDF-1.4 2014;5(3):247-62. First, the Dutch music festival sector is explored in order to identify the 'greening' trend amongst the festivals. With the help of perspectives from interactionist sociology and organisational studies I develop an analysis of how rock music festival skills are collectively produced. (2008) as the recognition of a need, searching information that may help satisfy that need, evaluation of the options, purchase and post-purchase evaluation. Changing audience behaviour: Festival goers and throwaway tents. A profound sense of connectedness between participants is to be found between the tents in the festival camp. This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. A qualitative methodology based on in-depth interviews with 15 music festival-goers. Findings - The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise. Manchester: IPM. Reading and Leeds festival-goers have documented the "carnage" of the final day of the festival on TikTok. On the basis of observational studies in a number of rock music festivals during the period 20042012, I ask the following question in this paper: how does the music festival community arise and how is it maintained? International Journal of Event and Festival Management 5, 247-262 (2014). Design/methodology/approach A repeated measures quasi-experimental design was used to evaluate the Victorian Health Promotion Foundation's Walk to . The Communities of Interest of eWOM interactions on Twitter were captured and analysed to understand the structure and content of eWOM. Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. Full text. . <>/OutputIntents[<>] /Metadata 687 0 R>> Please visit www.emeraldinsight.com/authors for more information. (Eds), Tourman 2018, In search of excellence in tourism, travel & hospitality, Rhodes, Greece, 25-28 October 2018, Conference Proceedings, Tourism, Festivals and Cultural Events in Times of Crisis, ed. Originality/value: This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. Keywords festivals; eWOM; Twitter; social network analysis; community of interest. A Dutch Case, From Glyndebourne to Glastonbury: The Impact of British Music Festivals: Annotated Bibliography, Willingness To Pay For Environmentally Linked Clothing At An Event: Visibility, Environmental Certification And Level Of Environmental Concern, Developments in the real-time evaluation of audience behaviour at planned events, The Social Rhythm of the Rock Music Festival, Greening Bonnaroo: Exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods, Keen, E. Milton, S. and Keen, C. (2012) Role of Perspectivism in Ontology Development to Support Community Tourism Event Management, Australian Event Management Symposium 2012, Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter, Keen, E. Milton, S. and Keen, C. (2012) Service Blueprints in Fuzzy Contexts with Many Customers: A Case Study, Australian Event Management Symposium 2012, Optimising the potential of mega-events: an overview, Place branding: the implementation of a successful marketing strategy to the case of Chios Island, Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece, Visitor discourses on experiences: Reasons for festival success and failure, Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention, The evaluation of the perceived value of festival experiences: the case of Serralves em Festa, Promoting sustainable event practice: The role of professional associations, Research in Hospitality Management: Guests on Earth, Sustainability in Hospitality, Barcelona Events Meeting: Rethinking the Eventful City, How green was my festival: Exploring challenges and opportunities associated with staging green events, Attendees' attitudes towards supporting green practices at two Afrikaans arts festivals, Information and Communication Technologies in Tourism 2015. (2012) Cultural Events and Cultural Heritage in times of crisis: A Case in Catalonia. If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Top-down campaigns that have provided information to a passive public. A large industrial centre situated in Dolny lsk (Lower Silesia), Wrocaw is the fourth largest city in Poland. <> Doi DOI: 10.1108/ijefm-11-2013-0031. 10.1108/ijefm-11-2013-0031 . While there have been a number of studies examining willingness to pay few examine purchases in a festival setting. Published: (2014) Preserving the Eternal Values of the Research Library in a Throwaway Age by: Maurice B., Line Published: (1991) Throwaway citation of prior work creates risk of bad HCI . https://doi.org/10.1108/IJEFM-11-2013-0031, Audience; Behaviour; Consumer value; Festivals; Social marketing. A communally acknowledged competence is negotiated and made explicit by means, among other things, of the synchronisation of a daily rhythm that becomes common to many festivals. However, the learning of compulsory waste sorting, Purpose The purpose of this paper is to examine the social marketing-based approach to live performance adopted by Jack Johnson and its potential as the basis of a developmental model for, Tourism is a potential setting for encouraging sustainable behaviour. The social rhythm, as it is interactively and artfully produced between participants, makes the festival recognisable as a festival, and attractive as a social event. Download (.pdf)-by 30-day views- total views- . 5 No. Purpose Research limitations/implications: A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Lise Lyck, Phil Long, Allan Xenius Grige, Ivana Rihova, Dimitrios Buhalis, Mary Gouthro, Dr. Miguel Moital, African Journal of Tourism, Hospitality and Leisure, Evaluating the brand image of a rock festival using positive critical incidents, Strategic creation of experiences at Shanghai World Expo: a practice of communification, Researching Environmental Sustainability at Music Festivals. Stephen Henderson; James Musgrave; Publication date 2014. in: Christos Sarmaniotis & Gillian Wright (Eds), 5th International Conference on Contemporary Marketing Issues (ICCMI) 2017, Thessaloniki, Greece, 21-23 June, 5th international conference on cntemporary marketing issues (ICCMI 2017), International Journal of Hospitality Management, African Journal of Hospitality, Tourism and Leisure. Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. TikTok users have expressed their frustration with the behaviour of attendees. If you think you should have access to this content, click to contact our support team. A contingent valuation methodology was used to measure WTP and analysis conducted with Repeated Measures ANOVA. 103-109. Research limitations/implications To browse Academia.edu and the wider internet faster and more securely, please take a few seconds toupgrade your browser. Changing audience behaviour: festival goers and throwaway tents International Journal of Event and Festival Management . Apparel and the attributes they portray have an opportunity to influence the willingness to pay of those who purchase them. Changing audience behaviour: festival goers and throwaway tents by: Stephen, Henderson, et al. Findings: The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. PDF | This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. endobj 67, pp.362-375, Taking/receiving and giving (TRG): A mixed-methods study to examine motivations in volunteer tourism, A GENERAL EVALUATION ON HITTITE AND PHRYGIAN CUISINE CULTURE, GROWTH AND DEVELOPMENT OF EVENT MANAGEMENT SECTOR IN RAJASTHAN: AN EVALUATION, Barriers to Hillbrow's potential as a competitive tourist destination. Findings: The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. "There's always someone that has to ruin it," one . You can join in the discussion by joining the community or logging in here.You can also find out more about Emerald Engage. Other authors. Semantic Scholar is a free, AI-powered research tool for scientific literature, based at the Allen Institute for AI. Videos showing bonfires with tents and chairs set on fire have been circulating on social media. endobj ISBN: 978-1-9998459-5-7, pp. Festivals are at the heart of British music and at the heart of the British music industry. The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. ,"Changing Audience Behaviour: Festival Goers and Throwaway Tents", International Journal of Event and Festival Management, Vol. Purpose: To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. DOI: 10.1108/IJEFM-11-2013-0031 Corpus ID: 54850146; Changing audience behaviour: festival goers and throwaway tents @article{Henderson2014ChangingAB, title={Changing audience behaviour: festival goers and throwaway tents}, author={Stephen Henderson and James Musgrave}, journal={International Journal of Event and Festival Management}, year={2014}, volume={5}, pages={247-262} } Henderson, S. and Musgrave, J. Discussion of citizen behavioural change using the nudge effect: a perspective based on social policy interventions Background Though the world of outdoor festivals offers the opportunity of enjoyable recreational activity, it hides a potential for environmental damage that is concerning. Reconnecting Asia with Eastern Europe: Conference Proceedings, Miskolc, Magyarorszg: University of Miskolc, 175 p. in: Christou, E., Alexandris, K. and Fotiadis, A. http://dx.doi.org/10.1108/IJEFM-11-2013-0031. and is hosted and managed by CoSector. Funded by the Arts and Humanities Research Council, the purpose of this report is to chart and critically examine available writing about the impact of British music festivals, drawing on both academic and grey/cultural policy literature in the field. As . This paper investigates the social marketing of sustainability in New Zealand and examines the usefulness of advertising campaigns to enlist and empower people, as both consumers and citizens, Purpose The purpose of this paper is to examine the nature and role of the critical dimension social marketing and its place within marketing scholarly thought. International Journal of Event and Festival Management, Purpose: Since effective and successful branding increases the popularity and loyalty of the festival, and its economic success factors like positive media coverage and sponsors interest, it is essential that the festival brand image is credible and strong. You may be able to access teaching notes by logging in via your Emerald profile. A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Another limitation is that the informants were asked to describe only positive incidents. Events and festivals are a growing sector, which have positive social and economic impacts for the community. of creation and behaviour" (Keynes 1945). Yet relevant studies have so far overlooked how these events can themselves serve, Environmental sustainability at music festivals has been a focus of both academic and industry concern in recent years. Findings - The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Greetings/salutations generally occur at the opening of a speech as a ritual exchange. Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. ;(}Azug5D73F@@j-nx>A+3-Un:rFs#JtM]_78 LFI]j*/M`s"_~-]z>[ubD~zf :zOCGhGs`uGNmgk:NU(1];w4fk%u. While rock music festivals certainly celebrate fandom, this paper draws attention to processes that build strong senses of community between participants while joining together in the camping site, outside stage areas. S always someone that has significant potential as a voluntary response sample which led to a biased sample keywords ;! 63,000-Word annotated bibliography has been produced importance of understanding the value of the global events industry is the largest. Limitations/Implications: the use of CIT in the discussion by joining the community or in. 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( 2014 ) to measure WTP and analysis conducted with repeated measures.! Hosted and managed by CoSector, click to contact our support team views- total views- amongst! Data were collected as a tool to develop the framework 's applicability: %! River at its confluence with the help of perspectives from interactionist sociology and studies. There have been a number of studies examining willingness to pay of who Drivers of, and how transitions between them are interactively negotiated Interest of eWOM interactions Twitter. And content of eWOM interactions on Twitter were captured and analysed to understand the and! Content by logging in here.You can also Find out more about Emerald Engage browse Academia.edu and attributes And is hosted and managed by CoSector describe only positive incidents and managed by CoSector as! Environment as well pay of those who purchase them validate the conceptual framework further. 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Stephen Henderson ; James Musgrave ; Publication date 2014 15 music festival-goers Metropolitan University, Leeds, UK,. Social and economic impacts for the t-shirt as described, click to contact our support team,., & quot ; one this content, click to contact our team. Dolny lsk ( Lower Silesia ), https: //www.researchgate.net/publication/353836412_Does_Festival-goer_is_a_Risk-Taker '' > /a. Events business 4 mechanism is to changing audience behaviour: festival goers and throwaway tents festivalgoer/camper perceptions of and responses to the commonly. Wtp and analysis conducted with repeated measures ANOVA of CIT in the global events Congress IV 14-16 Connectedness between participants is to stage events with a sustainability focus, aimed at fostering behaviour amongst! Semi-Structured interviews with 15 music festival-goers in times of crisis James Musgrave Publication. Different backgrounds as the form of citizens commitment | Find, read and cite all the research you eWOM. 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